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Télécharger le livre : Marketing Plans for Services
Pennie Frow , Malcolm Mcdonald , Adrian Payne
Marketing Plans for Services
Marketing Plans for Services, Third Edition is written in a pragmatic, action-orientated style and each chapter has examples of marketing planning in practice. The authors highlight key misunderstandings about marketing and the nature of services and relationship...
Editeur : Wiley
Parution : 2011-07-20

Format(s) : PDF, ePub
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