Dr Adrian Payne is Professor of Services & Relationship Marketing and Director of the Centre for CRM at Cranfield School of Management, UK. He is an author of ten books on Relationship Marketing, CRM and Marketing Strategy. He undertakes research, gives keynote presentations, runs workshops and consults globally in CRM, relationship marketing and customer retention strategies.
2 résultat(s)
Télécharger le livre : Marketing Plans for Services
Pennie Frow , Malcolm Mcdonald , Adrian Payne
Marketing Plans for Services
Marketing Plans for Services, Third Edition is written in a pragmatic, action-orientated style and each chapter has examples of marketing planning in practice. The authors highlight key misunderstandings about marketing and the nature of services and relationship...
Editeur : Wiley
Parution : 2011-07-20

Format(s) : PDF, ePub
47,47 €
Téléchargement immédiat
Dès validation de votre commande
Télécharger le livre : Marketing Plans for Service Businesses
Malcolm Mcdonald , Adrian Payne
Marketing Plans for Service Businesses
Marketing Plans for Service Businesses is based on the successfulMarketing Planning for Services, which has been completely overhauled, updated and revised to give a new and authoritative guide to the challenge of creating marketing plans that produce significantly...
Editeur : Butterworth-Heinemann
Parution : 2005-10-17

Format(s) : PDF sans DRM
42,19 €
Téléchargement immédiat
Dès validation de votre commande