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Télécharger le livre : Case Studies on Social Marketing
Helena M. Alves , M. Mercedes Galan-Ladero
Case Studies on Social Marketing
Social marketing has become an indispensable tool for all types of organizations worldwide. This book presents high-quality cases on the development, implementation, and analysis of different social marketing campaigns that have been created by non-governmental...
Editeur : Springer
Parution : 2019-02-20

Format(s) : PDF, ePub
74,89 €
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