Téléchargez le livre : Case Studies on Social Marketing

Case Studies on Social Marketing

A Global Perspective de

,

Éditeur :

Springer


Paru le : 2019-02-20

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Description

Social marketing has become an indispensable tool for all types of organizations worldwide. This book presents high-quality cases on the development, implementation, and analysis of different social marketing campaigns that have been created by non-governmental organizations, public administrations, and even businesses. The respective cases reflect the fact that, although social marketing was initially employed by public administrations and NGOs, the number of campaigns developed by all type of organizations, including businesses, is on the rise; in fact, Corporate Social Marketing is now considered to be one of the main CSR initiatives at businesses around the globe.

Pursuing an international approach, the cases in the book explore social marketing practices from a diverse set of countries and cultures around the world.



Pages
252 pages
Collection
n.c
Parution
2019-02-20
Marque
Springer
EAN papier
9783030048426
EAN PDF
9783030048433
Informations sur l'ebook
Nombre pages copiables
2
Nombre pages imprimables
25
Taille du fichier
14152 Ko
Prix
73,84 €
EAN EPUB
9783030048433
Informations sur l'ebook
Nombre pages copiables
2
Nombre pages imprimables
25
Taille du fichier
19589 Ko
Prix
73,84 €

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