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Télécharger le livre : Unthinking
Harry Beckwith
Unthinking
What do Howard Hughes and 50 Cent have in common, and what do they tell us about Americans and our desires? Why did Sean Connery stop wearing a toupee, and what does this tell us about American customers for any product?What one thing did the Beatles, Malcolm Gladwell...
Editeur : Business Plus
Parution : 2011-01-26

Format(s) : ePub
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Télécharger le livre : You, Inc.
Christine Clifford Beckwith , Harry Beckwith
You, Inc.
In You, Inc. Beckwith provides practical tips, anecdotes and insights based on his 30 years of marketing and selling his advertising services. Beckwith learned early on in his career that no matter what product you're selling, the most important component of the product...
Editeur : Balance
Parution : 2007-03-01

Format(s) : ePub
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Télécharger le livre : What Clients Love
Harry Beckwith
What Clients Love
Harry Beckwith is the author of Selling the Invisible and The Invisible Touch, both marketing classics. Now he applies his unparalleled clarity, insight, humor, and expertise to a new age of mass communication and mass confusion. What Clients Love will help you stand...
Editeur : Business Plus
Parution : 2003-01-02

Format(s) : ePub
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Télécharger le livre : The Invisible Touch
Harry Beckwith
The Invisible Touch
This guide shows how markets work and how prospective clients think. It delivers business wisdom aimed at keeping clients by utilising the keys to modern marketing - price, brand, packaging and relationships.
Editeur : Grand Central Publishing
Parution : 2001-01-15

Format(s) : ePub
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Télécharger le livre : Selling the Invisible
Harry Beckwith
Selling the Invisible
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them.SELLING THE...
Editeur : Grand Central Publishing
Parution : 1999-06-14

Format(s) : ePub
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