Téléchargez le livre : Selling the Invisible

Selling the Invisible

A Field Guide to Modern Marketing de

Éditeur :

Grand Central Publishing


Paru le : 1999-06-14

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Description
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:

Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear & Seeing the Forest Around the Falling Trees.
Pages
272 pages
Collection
n.c
Parution
1999-06-14
Marque
Grand Central Publishing
EAN papier
9780446520942
EAN EPUB
9780446930031
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
0
Taille du fichier
389 Ko
Prix
8,49 €

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