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Télécharger le livre : Kellogg on Marketing
Alexander Chernev , Philip Kotler
Kellogg on Marketing
The ultimate marketing resource from the world’s leading scholars From the world’s #1 MBA marketing program comes the latest edition of Kellogg on Marketing, presented by Philip Kotler and Alexander Chernev. With hundreds of pages of brand-new material on timely topics,...
Editeur : Wiley
Parution : 2023-04-05

Format(s) : PDF, ePub
36,30 €
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Télécharger le livre : Advances in National Brand and Private Label Marketing
Alexander Chernev , Juan Carlos Gázquez-Abad , Francisco J. Martínez-López
Advances in National Brand and Private Label Marketing
This book presents the latest research on national brand and private label marketing – in a collection of original and highly relevant contributions to the 2018 International Conference on National Brand & Private Label Marketing in Barcelona. It covers a wide...
Editeur : Springer
Parution : 2018-05-29
Collection : Springer Proceedings in Business and Economics
Format(s) : PDF, ePub
108,89 €
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