Téléchargez le livre : Advances in National Brand and Private Label Marketing

Advances in National Brand and Private Label Marketing

Fifth International Conference, 2018 de

, ,

Éditeur :

Springer


Collection :

Springer Proceedings in Business and Economics

Paru le : 2018-05-29

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Description

This book presents the latest research on national brand and private label marketing – in a collection of original and highly relevant contributions to the 2018 International Conference on National Brand & Private Label Marketing in Barcelona. It covers a wide range of topics from fields as varied as retailing, marketing, general business, psychology, economics and statistics. Further, the papers address diverse areas of application, including: purchase-decision models, premium private labels, decisions involved in introducing new products, M-commerce, private label adoption, assortment decisions, private label pricing, brand equity and collaborative relationships. The main theme of the 2018 conference was "Building Strong Brands in the Digital Age". 
Pages
177 pages
Collection
Springer Proceedings in Business and Economics
Parution
2018-05-29
Marque
Springer
EAN papier
9783319920832
EAN PDF
9783319920849
Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
17
Taille du fichier
3144 Ko
Prix
94,94 €
EAN EPUB
9783319920849
Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
17
Taille du fichier
3021 Ko
Prix
94,94 €

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