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Biographie et livres de Venkat Ramaswamy

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Dr. Venkat Ramaswamy serves as Professor of Marketing at the Ross School of Business, University of Michigan, Ann Arbor, USA, contributing to innovation, strategy, marketing, branding, IT, operations, and organizational behavior. His scholarly work and practical implementation of ideas have earned him global recognition. In 2004, Ramaswamy, alongside C.K. Prahalad, introduced the concept of Co-Creation in The Future of Competition (Harvard Business School Press) offering a new perspective on
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Téléchargez le livre : Dynamic Relationality Theory of Creative Transformation
Dynamic Relationality Theory of Creative Transformation

Kerimcan Ozcan , Venkat Ramaswamy

Elsevier

2024-11-13

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Dynamic Relationality Theory of Creative Transformation: Grounding Machinic Ecosystems in Life Experiences introduces a visionary approach to understanding the evolving relationship between technology and human experiences. It delves into the...

123,42 €

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