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Télécharger le livre : Rediscovering the Essentiality of Marketing
Luca Petruzzellis , Russell S. Winer
Rediscovering the Essentiality of Marketing
This book contains the full proceedings of the 2015 Academy of Marketing Science World Marketing Congress held in Bari, Italy. The current worldwide business environment is leading marketing scholars and practitioners to reconsider a number of historical and current...
Editeur : Springer
Parution : 2016-06-27
Collection : Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Format(s) : ePub
105,49 €
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