5 résultat(s)
Télécharger le livre : Finding New Ways to Engage and Satisfy Global Customers
Nina Krey , Patricia Rossi
Finding New Ways to Engage and Satisfy Global Customers
This proceedings volume explores the new and innovative ways in which marketers find new global customers and build meaningful bridges to them based on their wants and needs in order to ensure high levels of customer satisfaction. Customer loyalty is ensured through...
Editeur : Springer
Parution : 2019-04-01
Collection : Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Format(s) : PDF, ePub
304,89 €
Téléchargement immédiat
Dès validation de votre commande
Télécharger le livre : Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces
Nina Krey , Patricia Rossi
Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces
“We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.”  Jeff Bezos, Founder and CEO of Amazon.com This proceedings volume explores the ways...
Editeur : Springer
Parution : 2018-11-27
Collection : Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Format(s) : PDF, ePub
304,89 €
Téléchargement immédiat
Dès validation de votre commande
Télécharger le livre : Back to the Future: Using Marketing Basics to Provide Customer Value
Nina Krey , Patricia Rossi
Back to the Future: Using Marketing Basics to Provide Customer Value
This proceedings volume presents timely research and insights on the advancement of marketing’s basic premise—providing greater levels of customer value. In recent years, both marketing scholars and practitioners have witnessed great advancements in technology and...
Editeur : Springer
Parution : 2017-12-04
Collection : Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Format(s) : PDF
210,99 €
Téléchargement immédiat
Dès validation de votre commande
Télécharger le livre : Marketing Transformation: Marketing Practice in an Ever Changing World
Nina Krey , Patricia Rossi
Marketing Transformation: Marketing Practice in an Ever Changing World
This proceedings volume examines transformation in marketing to better understand current and future standing of the marketing field. From whether there is a need for transformation in our field; what methodological transformations are necessary; historical looks at how...
Editeur : Springer
Parution : 2017-11-16
Collection : Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Format(s) : PDF, ePub
210,99 €
Téléchargement immédiat
Dès validation de votre commande
Télécharger le livre : Marketing at the Confluence between Entertainment and Analytics
Patricia Rossi
Marketing at the Confluence between Entertainment and Analytics
This volume presents the full proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress held in Paris, France. It contains current research in marketing from academics, scholars, and practitioners from around the world. Focusing on...
Editeur : Springer
Parution : 2017-04-29
Collection : Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Format(s) : PDF, ePub
304,89 €
Téléchargement immédiat
Dès validation de votre commande