Tous les livres numériques de Nicolae Alexandru Pop en PDF et EPUB

2 Livre(s)
Télécharger le livre : Marketing Theory and Practice in Romania
Marketing Theory and Practice in Romania
Nicolae Alexandru Pop
Over the last three decades, the Romanian economy transitioned from a centralized, nonmarket economy, that outlawed private property, to a thriving, free-market economy. During this time, it had to overcome non-marketed mentalities, the novelty of private ownership,...

Editeur : Springer
Parution : 2025-07-23
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168,79 €
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Télécharger le livre : Ethics and Neuromarketing
Ethics and Neuromarketing
Cristian Ducu , Ana Maria Iorga , Nicolae Alexandru Pop , Andrew R. Thomas
This book addresses the emerging field of neuromarketing, which, at its core, aims to better understand the impact of marketing stimuli by observing and interpreting human emotions. It includes contributions from leading researchers and practitioners, venturing beyond...

Editeur : Springer
Parution : 2016-10-19
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116,04 €
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