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Télécharger le livre : Marketing Challenges in a Turbulent Business Environment
Mark D. Groza , Charles B. Ragland
Marketing Challenges in a Turbulent Business Environment
Edited in collaboration with the Academy of Marketing Science, this book contains the full proceedings of the 2014 Academy of Marketing Science World Marketing Congress held in Lima, Peru. The key challenge for marketers during the last two decades has been assuring...
Editeur : Springer
Parution : 2015-12-22
Collection : Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Format(s) : PDF, ePub
231,04 €
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