Télécharger le livre :  The Power of Consumer Creativity
This edited book explores the many dimensions of consumption as a creative act using the seven C's of creativity framework. Leading scholars from marketing and consumer research illustrate how acts of consumption are infused with novel thinking, cultural expression, and...

Editeur : Palgrave Macmillan
Parution : 2025-08-21
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147,69

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Télécharger le livre :  Digital Makeover
Get an insider’s perspective into how this 110-year old world leader in beauty built on its legacy to transform itself into a digital and tech powerhouse   Digital Makeover: How L'Oréal Put People First to Build a Beauty Tech Powerhouse examines...

Editeur : Wiley
Parution : 2021-02-19
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22,58

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