1 résultat(s)
Télécharger le livre : Advances in National Brand and Private Label Marketing
Kusum L. Ailawadi , Juan Carlos Gázquez-Abad , Francisco J. Martínez-López , María Jesús Yagüe-Guillén
Advances in National Brand and Private Label Marketing
This book presents the latest research on national brand and private label marketing - a collection of original, rigorous and highly relevant contributions  of the 2017 International Conference on National Brand & Private Label Marketing in Barcelona. It...
Editeur : Springer
Parution : 2017-06-22
Collection : Springer Proceedings in Business and Economics
Format(s) : PDF, ePub
94,94 €
Téléchargement immédiat
Dès validation de votre commande