Tous les livres numériques de M. Robinson en PDF

2 Livre(s)
Télécharger le livre : Marketing Big Oil: Brand Lessons from the World's Largest Companies
Marketing Big Oil: Brand Lessons from the World's Largest Companies
M. Robinson
Marketing Big Oil begins with an historical perspective looking at how Big Oil came to be and then analyzes the marketing and corporate branding programs of these oil titans to demonstrate what does and doesn't work, showing us how even the largest companies sometimes...

Editeur : Palgrave Pivot
Parution : 2014-07-21
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Télécharger le livre : Performance Budgeting
Performance Budgeting
M. Robinson
This book examines the theory and practice of performance budgeting, which aims make government more effective by linking the funding of government agencies to the results they deliver. Combining thematic studies and case studies, it clearly presents the diverse range...

Editeur : Palgrave Macmillan
Parution : 2007-08-30
Collection : Procyclicality of Financial Systems in Asia PDF

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