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Télécharger le livre : Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing
Colin Campbell , Junzhao (Jonathon) Ma
Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing
?This volume includes the full proceedings from the 2013 World Marketing Congress held in Melbourne, Australia with the theme Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing. The focus of the conference and the enclosed papers is on...
Editeur : Springer
Parution : 2015-12-01
Collection : Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Format(s) : PDF
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