Télécharger le livre :  Pricing for Profitability
Three things can happen when establishing a product price. A price set too high is a lost sale that could have been profitable at a lower price. A price set too low is rewarded with unprofitable work. Only when a price is set appropriately does a company make both a...

Editeur : Wiley
Parution : 2002-07-15
Collection : Wiley Cost Management Series PDF

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