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Télécharger le livre : Marketing in a Multicultural and Vibrant World
Vincent Jeseo , Jasmine Parajuli
Marketing in a Multicultural and Vibrant World
Marketing as a discipline is in a perpetual state of evolution, continuously adapting to diverse and dynamic environments. From subsistence to highly developed markets characterized by technological advancements, and from tradition to modernity, marketing strategies...
Editeur : Springer
Parution : 2024-12-28
Collection : Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Format(s) : PDF, ePub
168,79 €
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Télécharger le livre : Marketing and AI: Shaping the Future Together
Vincent Jeseo , Jasmine Parajuli
Marketing and AI: Shaping the Future Together
The growing availability of data, intelligent computational systems, and affordable storage and software has spurred a keen interest among marketers to explore new artificial intelligence (AI) methods and applications to enhance outcomes. However, this technological...
Editeur : Springer
Parution : 2024-12-23
Collection : Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Format(s) : PDF, ePub
210,99 €
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