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Télécharger le livre : Humanism in Marketing
Fabio Ancarani , Philip Kotler , Waldemar Pfoertsch , Ivan Ureta
Humanism in Marketing
This edited collection hinges on the idea that marketing serves as the catalyst for capitalism and, in light of this, embracing a humanistic marketing approach holds the potential to foster a more humane form of capitalism. Particularly in the midst of our tumultuous...
Editeur : Palgrave Macmillan
Parution : 2024-10-25

Format(s) : PDF, ePub
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