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Télécharger le livre : Global Perspectives in Marketing for the 21st Century
Ajay K. Manrai , H. Lee Meadow
Global Perspectives in Marketing for the 21st Century
This volume includes the full proceedings from the 1999 World Marketing Congress held in Qawra, Malta with the theme Global Perspectives in Marketing for the 21st Century. The focus of the conference and the enclosed papers is on marketing thought and practices from a...
Editeur : Springer
Parution : 2015-06-09
Collection : Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Format(s) : PDF
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