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Télécharger le livre : Vertical Cooperative Advertising in Supply Chain Management
Gerhard Aust
Vertical Cooperative Advertising in Supply Chain Management
In this book methods from Operations Research and Game Theory are used to determine companies’ profit-maximizing strategies related to pricing and (cooperative) advertising. It considers different supply chain structures as well as various distributions of power, making...
Editeur : Springer
Parution : 2014-12-05
Collection : Contributions to Management Science
Format(s) : ePub
52,74 €
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