Tous les livres numériques de David W. Stewart en PDF et EPUB

4 Livre(s)
Télécharger le livre : Winning the Advertising Game
Winning the Advertising Game
Alexander Mafael , Sascha Raithel , David W. Stewart , Charles R. Taylor
Unlock the secrets of advertising success with this comprehensive guide! Dive into practical insights and real-world data to enhance your campaigns. Explore the Super Bowl as a live advertising lab, dissecting branding strategies, creative elements, and societal...

Editeur : Springer
Parution : 2025-01-16
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36,91 €
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Télécharger le livre : Maladaptive Consumer Behavior
Maladaptive Consumer Behavior
Ingrid M. Martin , David W. Stewart
This edited volume provides a marketing perspective on maladaptive consumer behavior, especially behavior with dysfunctional consequences that does not have its origins in physical addiction. It brings together contributions of leading scholars who have expertise in...

Editeur : Palgrave Macmillan
Parution : 2024-07-29
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179,34 €
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Télécharger le livre : Financial Dimensions of Marketing Decisions
Financial Dimensions of Marketing Decisions
David W. Stewart
This book is about linking marketing activities and outcomes to the financial performance of the organization. The theme of the book is that the marketing function must justify its activities and use of resources in terms of its financial contributions to the firm. More...

Editeur : Palgrave Macmillan
Parution : 2019-05-04
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158,24 €
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Télécharger le livre : The Marketing Pathfinder
The Marketing Pathfinder
Michael M. Saren , David W. Stewart
Dozens of lively international case studies that help readers put core marketing principles in a real-world context From market research to positioning and brand management to customer relations, marketing is the engine that drives innovation and growth in the modern...

Editeur : Wiley
Parution : 2014-10-23
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41,78 €
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