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Télécharger le livre : Marketing and Finance
Malcolm Mcdonald , Brian D. Smith , Keith Ward
Marketing and Finance
Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It connects marketing plans and investment to the valuation of the firm and...
Editeur : Wiley
Parution : 2013-08-13

Format(s) : PDF, ePub
35,76 €
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Télécharger le livre : Creating Market Insight
Paul Raspin , Brian D. Smith
Creating Market Insight
"Brian Smith and Paul Raspin demonstrate a thorough and pragmatic approach to creating and applying sound market insight.  Using numerous practical examples, learning points and provocative takeaways, they build on established strategic marketing principles to give you...
Editeur : Wiley
Parution : 2011-01-25

Format(s) : ePub
42,20 €
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