Tous les livres numériques de la collection "Palgrave Studies in Political Marketing and Management" - Palgrave Macmillan

7 Livre(s)
Télécharger le livre : Political Marketing in the 2020 U.S. Presidential Election
Political Marketing in the 2020 U.S. Presidential Election
Jamie Gillies
This book focuses on the U.S. presidential election spectacle, from the primaries through to the November 2020 election and the subsequent events leading up to the inauguration of Joe Biden as the 46th president. A follow-up to Political Marketing in the 2016 U.S....

Editeur : Palgrave Macmillan
Parution : 2021-12-10
Collection : Palgrave Studies in Political Marketing and Management PDF, ePub

68,56 €
Téléchargement immédiat
Dès validation de votre commande
Télécharger le livre : Political Branding in Turbulent times
Political Branding in Turbulent times
Mona Moufahim
Political uncertainty and instability characterise many regions around the world and, increasingly, can be observed in more established democracies. The COVID-19 pandemic, national and international tensions, and the proliferation of autocratic, chauvinist, and, at the...

Editeur : Palgrave Macmillan
Parution : 2021-10-25
Collection : Palgrave Studies in Political Marketing and Management PDF, ePub

68,56 €
Téléchargement immédiat
Dès validation de votre commande
Télécharger le livre : Political Marketing and Management in Ghana
Political Marketing and Management in Ghana
Kobby Mensah
This book focuses on the emergence of new frames of political engagement underpinned by concepts in marketing, management, and organisation. It goes beyond political electioneering and campaigning and considers business theories such as market research, segmentation,...

Editeur : Palgrave Macmillan
Parution : 2017-08-09
Collection : Palgrave Studies in Political Marketing and Management PDF, ePub

63,29 €
Téléchargement immédiat
Dès validation de votre commande
Télécharger le livre : Political Marketing in the 2016 U.S. Presidential Election
Political Marketing in the 2016 U.S. Presidential Election
Jamie Gillies
This edited collection is one of the first books to focus on the distinctive political marketing and branding strategies utilized by the candidates and their parties in one of the most gripping elections in U.S. history. It considers why this election was so unusual...

Editeur : Palgrave Macmillan
Parution : 2017-08-04
Collection : Palgrave Studies in Political Marketing and Management PDF, ePub

58,01 €
Téléchargement immédiat
Dès validation de votre commande
Télécharger le livre : Applying Public Opinion in Governance
Applying Public Opinion in Governance
Scott Edward Bennett
This book explores how public opinion is used to design, monitor and evaluate government programmes in Australia, Canada, New Zealand, and the United Kingdom. Using information collected from the media and from international practitioners in the public opinion field, as...

Editeur : Palgrave Macmillan
Parution : 2017-06-01
Collection : Palgrave Studies in Political Marketing and Management PDF, ePub

58,01 €
Téléchargement immédiat
Dès validation de votre commande
Télécharger le livre : Marketing Leadership in Government
Marketing Leadership in Government
Edward Elder
This book explores how contemporary governing leaders can overcome the typical trend of losing a public support in power by following more effective communication strategies. It shows how new forms of communication that emphasise acknowledgement and respect for public...

Editeur : Palgrave Macmillan
Parution : 2016-07-17
Collection : Palgrave Studies in Political Marketing and Management PDF, ePub

52,74 €
Téléchargement immédiat
Dès validation de votre commande
Télécharger le livre : Political Branding Strategies
Political Branding Strategies
Lorann Downer
Political Branding Strategies tells the story of branding by the Australian Labor Party across seven years and three brands – Kevin07, The Real Julia and that of the party. Employing a new framework to understand and evaluate branding, the book offers lessons for...

Editeur : Palgrave Macmillan
Parution : 2015-12-03
Collection : Palgrave Studies in Political Marketing and Management PDF

58,01 €
Téléchargement immédiat
Dès validation de votre commande