Tous les livres numériques de la collection "International Marketing and Management Research" - Palgrave Pivot

4 Livre(s)
Télécharger le livre : Sustainable Innovation
Sustainable Innovation
Anshu Saxena Arora , Amit Arora , Sabine Bacouel-Jentjens , Mohamad Sepehri
In today’s ever-changing global world, there is a permanent need for anticipating new and evolving customer needs, resource supply constraints, and dynamically changing employee expectations. Sustainable innovation applies to products, services, and technologies as well...

Editeur : Palgrave Pivot
Parution : 2019-11-25
Collection : International Marketing and Management Research PDF, ePub

63,29 €
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Télécharger le livre : Advertising Confluence
Advertising Confluence
A. Arora , S. Bacouël-Jentjens
Advertising Confluence offers a unique blend of both traditional and contemporary social media thinking about advertising and integrated brand promotions throughout the world. Dr. Arora Anshu and Dr. Sabine Bacouel-Jentjens bring together articles that analyze creative...

Editeur : Palgrave Pivot
Parution : 2014-12-15
Collection : International Marketing and Management Research PDF

52,74 €
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Télécharger le livre : Global Business Transcendence
Global Business Transcendence
A. Arora , J. Mcintyre
Global Business Transcendence focuses on both empirical studies with practical application and examinations of theoretical and methodological developments in the field of business studies. By drawing on important research and case study material from contributors all...

Editeur : Palgrave Pivot
Parution : 2014-04-11
Collection : International Marketing and Management Research PDF

52,74 €
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Télécharger le livre : International Business Realisms: Globalizing Locally Responsive and Internationally Connected Business Disciplines
International Business Realisms: Globalizing Locally Responsive and Internationally Connected Business Disciplines
A. Arora
International Business (IB) is a complex and interdisciplinary field. It encompasses regular currency and political risks alongside fundamental uncertainties and variations in international development, collaboration, social values, and shared objectives. As...

Editeur : Palgrave Pivot
Parution : 2013-07-26
Collection : International Marketing and Management Research PDF

52,74 €
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