Tous les livres numériques de la collection "European Advertising Academy" - Springer Gabler

5 Livre(s)
Télécharger le livre : Advances in Advertising Research X
Advances in Advertising Research X
Enrique Bigne , Sara Rosengren
This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in brand communications with multiple touchpoints. It specifically relates to new insights into how profitability and customer engagement are...

Editeur : Springer Gabler
Parution : 2019-10-05
Collection : European Advertising Academy PDF

116,04 €
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Télécharger le livre : Advances in Advertising Research IX
Advances in Advertising Research IX
Verolien Cauberghe , Martin Eisend , Liselot Hudders
This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in a converging media society. It specifically relates to the increasing power of consumers in the (digital) marketing process and discusses the...

Editeur : Springer Gabler
Parution : 2018-07-04
Collection : European Advertising Academy PDF

94,94 €
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Télécharger le livre : Advances in Advertising Research VIII
Advances in Advertising Research VIII
Martin Eisend , Vesna Zabkar
This book addresses challenges in research and management pertaining to the media, contents, and audiences in our current era of (dis)engagement. These challenges relate to the evidence pointing to increasing/decreasing interactions between actors in social, cultural,...

Editeur : Springer Gabler
Parution : 2017-06-15
Collection : European Advertising Academy PDF

52,74 €
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Télécharger le livre : Advances in Advertising Research (Vol. VII)
Advances in Advertising Research (Vol. VII)
George Christodoulides , Martin Eisend , Anastasia Stathopoulou
Focusing on a range of advertising formats, this book provides international state-of-the-art research inter alia on the fast evolving and increasingly complex advertising landscape that raises a number of challenges for advertisers. Further research is needed to guide...

Editeur : Springer Gabler
Parution : 2016-08-24
Collection : European Advertising Academy PDF

94,94 €
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Télécharger le livre : Advances in Advertising Research (Vol. VI)
Advances in Advertising Research (Vol. VI)
Martin Eisend , Peeter Verlegh , Hilde Voorveld
This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Distinguishing between digital, classic, subtle,...

Editeur : Springer Gabler
Parution : 2015-09-07
Collection : European Advertising Academy PDF

52,74 €
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