Tous les livres numériques d'A. Mitchell en PDF

2 Livre(s)
Télécharger le livre : Lost in Transformation
Lost in Transformation
A. Mitchell
Peace interventions can promote violence, whilst conflict may be a crucial means for constraining and preventing it. This book explores these statements, re-thinking the relationships between peace, conflict and violence. From this perspective it reinterprets several...

Editeur : Palgrave Macmillan
Parution : 2015-12-11
Collection : Rethinking Peace and Conflict Studies PDF

52,74 €
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Télécharger le livre : Moment of Truth
Moment of Truth
A. Bauer , B. Bloching , K. Howaldt , A. Mitchell
The authors argue that a paradigm shift is needed with regard to brand management. Many companies and organizations have seen brand management as a narrow marketing activity and this has resulted in weak brands. By contrast they argue for a holistic approach to branding...

Editeur : Palgrave Macmillan
Parution : 2005-12-12
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