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Description

Social media has drastically improved the way we can reach target audiences and serve our customers. Like its financial counterpart, the social media audit (SMA) can be described as a formalized review of anorganization's social media activities. However, contrary to financial audits, social media audits are not guided by government regulations or a set of professional rules and standards.
This book will address social media marketing issues using a cost benefit approach, while presenting a systematic approach to review the organization's social media activities. Using the checklists and templates provided in this book will enable readers to conduct an audit that helps identify target areas for performance improvement and recommendations for how to achieve these objectives. Social media platforms discussed include: Facebook, LinkedIn, Google Plus, Twitter, Tumblr, and Xing.
Pages
106 pages
Collection
SpringerBriefs in Computer Science
Parution
2012-10-28
Marque
Springer
EAN papier
9781461436027
EAN EPUB
9781461436034
Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
10
Taille du fichier
246 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
49,57 €

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