Téléchargez le livre : Case Studies in the Wine Industry
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Description
Case Studies in the Wine Industry aims to close the gap between academic researchers and industry professionals through real world scenarios and field-based research. The book explores how consumer and sensory science has been implemented in the wine industry to achieve certain goals, including the rejuvenation of product image, the shaping of new market places, the achievement of market differentiation and geographical diffusion, the achievement of customer loyalty, and the promotion of traditional features of the product. There is an emerging demand from wine industry professionals and undergraduate and postgraduate students who attend business and agricultural studies courses who want to gain practical information through real cases and field-based research. - Bridges the gap between scholars and practitioners in understanding consumers of wine - Allows scientists and professionals to make the most of R&D outcomes - Advances consumer science research to address business problems in the wine industry
Pages
213 pages
Collection
n.c
Parution
2018-11-27
Marque
Woodhead Publishing
EAN papier
9780081009444
EAN PDF
9780081010464
Informations sur l'ebook
Nombre pages copiables
21
Nombre pages imprimables
21
Taille du fichier
15206 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
138,20 €
EAN EPUB SANS DRM
9780081010464
Informations sur l'ebook
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
138,20 €

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