Téléchargez le livre : Gender and Political Marketing in the United States and the 2016 Presidential Election

Gender and Political Marketing in the United States and the 2016 Presidential Election

An Analysis of Why She Lost de

Éditeur :

Palgrave Macmillan


Collection :

Gender and Politics

Paru le : 2018-05-22

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Description
This book focuses on the unique challenges women in politics face in the United States based on their gender. It also focuses on issues of intersectionality in political marketing, including race, age, weight, sexual orientation, gender identity and gender expression. From a theoretical perspective, this book facilitates an investigation of the interplay of gender dynamics and power structures within political marketing. Focusing on women in the United States of both parties at various levels in politics, it examines both historical data and contemporary examples of female politicians and their campaigns. Using qualitative research methods and taking a feminist approach to data collection and analysis, this book features primary source interviews with 15 politicians, including a Governor, Senator, two Congresswomen, and several state and local legislators. It also incorporates interviews with 19 political consultants, PAC executives, aides, political party officials, and members of themedia. 
Pages
183 pages
Collection
Gender and Politics
Parution
2018-05-22
Marque
Palgrave Macmillan
EAN papier
9781137601704
EAN PDF
9781137601711
Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
18
Taille du fichier
2345 Ko
Prix
66,54 €
EAN EPUB
9781137601711
Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
18
Taille du fichier
2028 Ko
Prix
66,54 €

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