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Social Media and e-Diplomacy in China

Scrutinizing the Power of Weibo

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Éditeur :

Palgrave Pivot


Paru le : 2017-08-09



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Description

As with many spheres of public life, public diplomatic communication is being transformed by the boom of social media. More than 165 foreign governmental organisations in China have embarked on the use of Weibo (a hybrid of Facebook and Twitter in China) to engage with Chinese citizens and reach out to youth populations, one of the major goals of current public diplomacy efforts. This exciting new pivot, based on systemic research of Weibo usage by embassies in China, explores the challenges and the limits that the use of Chinese Weibo (and Chinese social media in general) poses for foreign embassies, and considers ways to use these or other tools. It offers a systematic study of the effectiveness and challenges of using Weibo for public diplomatic communication in and with China. Addressing the challenges of e-diplomacy, it considers notably the occurrence of cyber-nationalism on Weibo and encourages a critical look at its practice, arguing how it can contribute to the goals of public diplomacy.
Pages
147 pages
Collection
n.c
Parution
2017-08-09
Marque
Palgrave Pivot
EAN papier
9781137596642
EAN PDF
9781137593580
Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
14
Taille du fichier
3021 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
58,01 €
EAN EPUB
9781137593580
Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
14
Taille du fichier
1997 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
58,01 €

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