The Timeless Principles of Successful Business Strategy

Corporate Sustainability as the New Driving Force de

Éditeur :

Springer


Collection :

Management for Professionals

Paru le : 2017-04-28

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Description

While it is possible for a company achieve short-term profit, it is much more difficult to sustain corporate success over time. This book is intended for those who run, or want to run, a business whatever its size or activity, with the objective of making it sustainable so that it will be a legacy for future generations.  Indeed, the real purpose of corporate strategy is not only to make quick profits, but more importantly to create an organization that will endure. There is much to learn from the experience of established firms that have existed for a hundred years or more. They provide the material for this clear and concise book, which details the main elements of corporate strategy. Recognizing that each firm is unique, the book resists the temptation of quick fixes, instead offering lessons to be pondered and used on a case-by-case basis.
Pages
114 pages
Collection
Management for Professionals
Parution
2017-04-28
Marque
Springer
EAN papier
9783662544884
EAN PDF
9783662544891

Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
11
Taille du fichier
2519 Ko
Prix
72,59 €
EAN EPUB
9783662544891

Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
11
Taille du fichier
1372 Ko
Prix
72,59 €