Téléchargez le livre : Service Franchising

Service Franchising

A Global Perspective

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Éditeur :

Springer


Paru le : 2006-03-14



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Description
Service Franchising succinctly extracts from observations about international franchising from both the scholarly and trade literature. The work adds insights gleaned through extensive research and the experiences of the author. As a result, the book advances the body of knowledge on international franchising for the academic community. In addition to being a breakthrough text for researchers in business and economics the book also contains guidance for franchisors and franchisees in their efforts to achieve success in the global marketplace. Ilan Alon has made major contributions to the understanding of franchising, both through his own research and his compiling and study of the work of other leading researchers. Alon pioneered research into the internationalization of franchising with his published studies from Asia, Europe, Latin America and other parts of the world.
Pages
264 pages
Collection
n.c
Parution
2006-03-14
Marque
Springer
EAN papier
9780387281827
EAN PDF
9780387282565
Informations sur l'ebook
Nombre pages copiables
2
Nombre pages imprimables
26
Taille du fichier
15073 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
96,29 €

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