Téléchargez le livre : The Economics of Professional Road Cycling

The Economics of Professional Road Cycling

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Éditeur :

Springer


Collection :

Sports Economics, Management and Policy

Paru le : 2015-09-29

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Description
Over the past decade, a growing body of academic literature on the economics of road cycling has been amassed. This book is the first volume to bring together a majority of the academic research and knowledge on the economics and management of professional road cycling. Each chapter treats a particular economic aspect of the sport, from organizational structure to marketing, labor, game theory, and competitive balance.  By discussing the existing research and complementing it with the newest concepts, ideas and data on professional road cycling, this book sets an agenda for further academic research while providing insights for all stakeholders in cycling: governments, cycling's governing bodies, team managers, race organizers, sponsors, media. Furthermore, the unique characteristics of the sport of cycling explored within this text inform broader management and industrial organization research, as they extend analyses of team labor, broadcast revenue generation, and sponsorship financing models. This book is equally of interest to academic researchers, students studying sports economics, and policy makers, such as race organizers, team managers, and sponsors.
Pages
341 pages
Collection
Sports Economics, Management and Policy
Parution
2015-09-29
Marque
Springer
EAN papier
9783319223117
EAN PDF
9783319223124
Informations sur l'ebook
Nombre pages copiables
3
Nombre pages imprimables
34
Taille du fichier
4332 Ko
Prix
158,24 €
EAN EPUB
9783319223124
Informations sur l'ebook
Nombre pages copiables
3
Nombre pages imprimables
34
Taille du fichier
1198 Ko
Prix
158,24 €

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