Téléchargez le livre : Proceedings of the 1991 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 1991 Academy of Marketing Science (AMS) Annual Conference

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Springer


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Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Paru le : 2015-04-27

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Description

This volume includes the full proceedings from the 1991 Academy of Marketing Science (AMS) Annual Conference held in Fort Lauderdale, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, services marketing, marketing education, among others.
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Pages
377 pages
Collection
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Parution
2015-04-27
Marque
Springer
EAN papier
9783319170480
EAN PDF
9783319170497
Informations sur l'ebook
Nombre pages copiables
3
Nombre pages imprimables
37
Taille du fichier
64246 Ko
Prix
95,39 €

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