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Michael Porter's Value Chain

Unlock your company's competitive advantage

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Éditeur :

50Minutes.com


Collection :

Management & Marketing

Paru le : 2015-09-02



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Description
Understand Michael Porter’s value chain in no time! Find out everything you need to know about this valuable business tool with this practical and accessible guide.

The Harvard Business School professor Michael E. Porter has dedicated much of his career to studying competitive advantage. One of his best-known concepts is the value chain, which is used to deliver a product or service to the market and has three key objectives: to improve services, to reduce costs and to create value. The model can be applied to virtually any business in any sector, making it a vital tool for companies looking to make the most of their competitive advantage in an increasingly crowded market.

In 50 minutes you will be able to:
•Identify the nine functions that generate value within a business
•Analyse your company’s activity to make the most of your competitive advantage
•Find areas for improvement and take concrete steps to maximise performance

ABOUT 50MINUTES.COM | MANAGEMENT AND MARKETING
The Management and Marketing series from the 50Minutes collection provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications will give you elements of theory, definitions of key terms and case studies in a clear and easily digestible format, making them the ideal starting point for readers looking to develop their skills and expertise.
Pages
54 pages
Collection
Management & Marketing
Parution
2015-09-02
Marque
50Minutes.com
EAN papier
9782806270061
EAN EPUB SANS DRM
9782806265906
Informations sur l'ebook
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
9,99 €

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