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Summary: Trading Up

Review and Analysis of Silverstein and Fiske's Book de

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Business Book Summaries


Paru le : 2014-10-28

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Description
The must-read summary of Michael Silverstein and Neil Fiske's book: "Trading Up: Why Consumers Want New Luxury Goods - And How Companies Create Them".

This complete summary of the ideas from Michael Silverstein and Neil Fiske's book "Trading Up" shows that the tastes and preferences of American middle-market consumers are changing. More and more, they are becoming willing to “trade up” in some areas – to pay a premium price for products and services that provide a greater level of quality than typical mass market offerings. As a result, a new concept is emerging in the marketplace: “New-Luxury”. In their book, the authors explain that new-luxury products break the traditional norms of the past and sell at comparatively high volumes, despite their relatively high prices. This summary is a must-read for both marketers and consumers who want to become smarter in an increasingly sophisticated marketplace.

Added-value of this summary:
• Save time
• Understand key concepts
• Expand your knowledge

To learn more, read "Trading Up" and discover the new-luxury products that will change the way you think about the marketplace.
Pages
42 pages
Collection
n.c
Parution
2014-10-28
Marque
Business Book Summaries
EAN papier
9782511047996
EAN EPUB SANS DRM
9782511020418
Informations sur l'ebook
Prix
9,99 €

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