Téléchargez le livre : Technology Entrepreneurship

Technology Entrepreneurship

Creating, Capturing, and Protecting Value

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Éditeur :

Academic Press


Paru le : 2009-10-21



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Description
Recognizing the unique needs of the technology startup, Duening focuses on intellectual property development, funding, and marketing/selling more than other texts in this market. Extensive use of technology examples, case studies, and assignments keeps the book relevant and motivating for engineering students. Rich in case studies, examples, and in-chapter elements that focus on the challenges of launching and operating a technology venture In-depth examination of intellectual property development, valuation, deal structuring, and equity preservation, issues of most relevance to technology start-ups Extensive discussion of technology management and continuous innovation as a competitive advantage Addresses the issue of leading, managing, motivating, and compensating technical workers More time on the fundamentals of marketing and selling, as these are elements of entrepreneurship commonly most neglected by engineers and scientists

Elsevier Science & Technology
Pages
590 pages
Collection
n.c
Parution
2009-10-21
Marque
Academic Press
EAN papier
9780123745026
EAN EPUB
9780080922881
Informations sur l'ebook
Nombre pages copiables
59
Nombre pages imprimables
59
Taille du fichier
4536 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
79,07 €

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