Téléchargez le livre : Surviving transformation: lesson from GM's surprising turnaround

Surviving transformation: lesson from GM's surprising turnaround



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Éditeur :

Oxford University Press


Paru le : 2004



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Description

"The company is General Motors, and this book tells how it was able to change the way that important decisions were made, leading to a resurgence in business across its many product lines. At the beginning of the 1990s, GM was perceived by nearly everyone as falling behind its competitors at an alarming rate. By the beginning of the twenty-first century, though, the company had come storming back with successful new automobiles and new business concepts that captured new markets, while simultaneously holding on to many of its existing customers." The lessons from GM's turnaround can help any business organization change and keep pace with today's turbulent marketplace.
Barabba was manager of corporate strategy and knowledge development at General Motors until 2003, and describes how he, along with senior executives, and other top managers, planned the automobile company's major changes in strategic direction beginning in the early 1990s.
Pages
n.c
Collection
n.c
Parution
2004
Marque
Oxford University Press
EAN papier
0195171411
EAN PDF
0195171411
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
illimité
Taille du fichier
2515 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
22,00 €

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