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Description
Straightforward advice on building and launching a mobile marketing plan
Mobile communication is hot, and so is marketing on mobile devices. Mobile Marketing For Dummies provides a clear and easy path for creating, launching, and making the most of a mobile marketing program. Designed for marketing professionals and other business people who may have little experience with the medium, it explains mobile marketing and how to convert a traditional marketing plan to mobile. Topics include assembling resources and budget, creating a plan, following best practices, building mobile sites, and much more. Explains what mobile marketing is, how you can adapt a traditional marketing plan for mobile, and how to create and launch a mobile marketing plan from scratch Covers activating a plan using voice, text, e-mail, and social media campaigns Explores the nuts and bolts of building mobile sites, apps, monetizing mobile, and advertising on other mobile properties
Mobile Marketing For Dummies gives you the tools to succeed in this exciting environment.
Pages
360 pages
Collection
n.c
Parution
2010-09-14
Marque
For Dummies
EAN papier
9780470616680
EAN PDF
9780470929490
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
360
Taille du fichier
8530 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
24,05 €
EAN EPUB
9780470929513
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
360
Taille du fichier
15268 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
24,05 €

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