Technology Entrepreneurship

Taking Innovation to the Marketplace

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Éditeur :

Academic Press


Paru le : 2014-08-12



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Description

The focus of this book is on technology ventures — how they start, operate, and sometimes exit profitably. In short, it covers all the elements required to launch a successful technology company, including discussion of cutting-edge trends such as "entrepreneurial method" and "lean startup," emphasis on the ideation process and development of an effective business plan, coverage of product and market development, intellectual property, structuring your venture, raising capital, sales and marketing, people management, and even strategies for exiting your venture. This is not another armchair book about entrepreneurship. It’s a working guide for engineers and scientists who want to actually be entrepreneurs. An intense focus on product design and development, with customers and markets in mind Extensive discussion of intellectual property development, management, and protection Potent insights into marketing and selling technology products to the global marketplace Techniques for forecasting financials, raising funds, and establishing venture valuation Best practices in venture leadership and managing growth Overview of various exit strategies and how to prepare the venture for exit

Elsevier Science & Technology
Pages
394 pages
Collection
n.c
Parution
2014-08-12
Marque
Academic Press
EAN papier
9780124201750
EAN PDF
9780124202344

Informations sur l'ebook
Nombre pages copiables
39
Nombre pages imprimables
39
Taille du fichier
8520 Ko
Prix
52,70 €
EAN EPUB
9780124202344

Informations sur l'ebook
Nombre pages copiables
39
Nombre pages imprimables
39
Taille du fichier
8520 Ko
Prix
52,70 €

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