Téléchargez le livre : Entering Emerging Markets
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Description


The book describes the strategies and processes of a multi-national US corporation applied in entering emerging markets around the globe. It details the structured approach, innovative ways and concerted efforts involved. Executives learned how to gain foothold in unknown territory and how to deal with complexity and diversity. This process was strongly supported by: - Sharing of learning, know-how and resources within the company and with the local partners, thus creating mutual added value, - Applying a four phase template involving steps that are bold enough to ensure a strong market penetration and realistic enough to allow a business unit to follow. This is put in the context of external political, economic and social conditions impacting their emerging markets and the difficult transformation to a free economy and liberal society.
Written for:
Professionals from companies undertaking business in emerging markets
Keywords:

Business Strategies
Emerging Markets
Motorola
Pages
n.c
Collection
n.c
Parution
2006
Marque
Springer-Verlag
EAN papier
3540317465
EAN PDF
3540317465
Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
10
Taille du fichier
-
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
57,44 €

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