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BRICs and Beyond

Lessons on Emerging Markets

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Éditeur :

Wiley


Paru le : 2012-06-04



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Description

BRICs and Beyond is an international business executive text written especially for executive and MBA students. It is based on extensive consulting in emerging economies and several years of experience teaching executive MBA courses around the globe. The author has continually faced the problem that the available textbooks for teaching international business focused almost exclusively on examples of Western multinationals for case illustrations. In the process of preparing cases nearer to the emerging market she worked in, the author realized that the often fascinating, frequently insightful and always different approach to business illustrated by these cases should be required reading for MBA students in typical Western environments too.
With its wide range of current case illustrations and concise summaries this is a new-generation text that will welcome today's MBA student to the wider world of 21st century international business.
". . . this book is needed not only because it looks at business from the BRICs points of view; it also looks at business from the point of view of tomorrow's business leaders and the challenges that they will have to cope with."
—Professor Jonathan Gosling, Centre for Leadership Studies, and co-founder, The One-Planet MBA, the University of Exeter, UK
". . . Stephanie Jones advises Western businesses on doing business in emerging economies in a refreshingly straightforward manner, integrating in a novel way her three decades of global, practical experience with the daily barrage of reporting on the BRICs--distilling from these many lessons and principles. . ."
—Extracted from the Foreword, by Professor Wim Naudé, Director of Research, Maastricht School of Management
Pages
304 pages
Collection
n.c
Parution
2012-06-04
Marque
Wiley
EAN papier
9781119962694
EAN PDF
9781118351567
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
304
Taille du fichier
1464 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
35,76 €
EAN EPUB
9781118351512
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
304
Taille du fichier
614 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
35,76 €

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