Téléchargez le livre : Good Works!

Good Works!

Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line de

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Éditeur :

Wiley


Paru le : 2012-05-22

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Description
Businesses can do well by doing good -- Kotler, Hessekiel, and Lee show you how!
Marketing guru Philip Kotler, cause marketing authority David Hessekiel, and social marketing expert Nancy Lee have teamed up to create a guide rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals.
Businesspeople who mix cause and commerce are often portrayed as either opportunistic corporate "causewashers" cynically exploiting nonprofits, or visionary social entrepreneurs for whom conducting trade is just a necessary evil in their quest to create a better world. Marketing and corporate social initiatives requires a delicate balancing act between generating financial and social dividends. Good Works is a book for business builders, not a Corporate Social Responsibility treatise. It is for capitalists with the hearts and smarts to generate positive social impacts and bottom-line business results.
Good Works is rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals.
Makes the case that purpose-driven marketing has moved from a nice-to-do to a must-do for businesses
Explains how to balance social and business goals
Author Philip Kotler is one of the world's leading authorities on marketing; David Hessekiel is founder and President of Cause Marketing Forum, the world's leading information source on how to do well by doing good; Nancy Lee is a corporate social marketing expert, and has coauthored books on social marketing with Philip Kotler
With Good Works, you'll find that you can generate significant resources for your cause while achieving financial success.
Pages
288 pages
Collection
n.c
Parution
2012-05-22
Marque
Wiley
EAN papier
9781118206683
EAN PDF
9781118228609
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
288
Taille du fichier
10250 Ko
Prix
25,21 €
EAN EPUB
9781118240960
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
288
Taille du fichier
9431 Ko
Prix
25,21 €

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