Writing on the Wall

The Campaign for Commonsense Business

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Éditeur :

Capstone


Paru le : 2011-06-28



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Description
This is the business book we have been waiting for. Whilst we watch in horror as the consultants, the gurus and the management experts interfere with our jobs and lives with no apparent benefit, along comes this latest book from Geoff Burch that confirms that all our fears were true.This waspish, funny and often downright vicious expose of everything from marketing to HRM and even change management leaves no stone unturned and no taboo untrampled.But this is no mere hatchet job. Writing on the Wall exposes the stupidity of fashionable management fads, but by stripping the subject to the bone, the true secrets are uncovered. By facing the stark truth of poor products, difficult customers and mutinous staff, Burch is able to show, with bizarre examples such as the child with the squashed head, and hard hitting advice such as "smile or sling your hook", just how we can make success inevitable.
Pages
208 pages
Collection
n.c
Parution
2011-06-28
Marque
Capstone
EAN papier
9781841120430
EAN PDF
9780857082626

Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
208
Taille du fichier
3154 Ko
Prix
20,26 €
EAN EPUB
9780857082633

Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
208
Taille du fichier
707 Ko
Prix
20,26 €

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