Téléchargez le livre : Cause Marketing for Nonprofits

Cause Marketing for Nonprofits

Partner for Purpose, Passion, and Profits

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Éditeur :

Wiley


Collection :

The AFP/Wiley Fund Development Series

Paru le : 2006-06-26



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Description
This book captures the exciting potential for business and nonprofits to partner for mutual benefit and discovery. Cause marketing aligns nonprofits and businesses to combine the power of their individual brands with a company's marketing might to achieve social and shareholder value while communicating their values. Cause Marketing for Nonprofits changes the way nonprofits view and execute cause marketing programs. It provides a wealth of hands-on, practical experience that can benefit any nonprofit organization interested in this innovative and growing form of generating revenue, building profile and achieving mission. No nonprofit can afford to ignore the contents of this important new book, the first designed specifically for the sector.
Pages
320 pages
Collection
The AFP/Wiley Fund Development Series
Parution
2006-06-26
Marque
Wiley
EAN papier
9780471717508
EAN PDF
9780471927808
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
320
Taille du fichier
8468 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
66,78 €

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