Téléchargez le livre : Geomarketing

Geomarketing

Methods and Strategies in Spatial Marketing de

Éditeur :

Wiley-ISTE


Paru le : 2013-03-04

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Description
This title describes the state of the art in all areas of spatial marketing, discussing the various constituents which make up the geography of markets.
Demand varies according to location and can be measured according to revenue, the number of households, spending patterns and lifestyles. Supply is also dependent on position, because prices, services, products and available shops rely on location, while the difference between supply and demand is the rationale for the role of the trader.
The book also covers the way geographic techniques help to solve marketing problems and contains chapters written by contributors with extensive experience in this field; given that it is crucial for companies to direct their marketing correctly at their target audience, this will be indispensable reading for those involved in this area.
Pages
328 pages
Collection
n.c
Parution
2013-03-04
Marque
Wiley-ISTE
EAN papier
9781905209071
EAN PDF
9780470394465
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
328
Taille du fichier
5519 Ko
Prix
171,91 €
EAN EPUB
9781118614143
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
328
Taille du fichier
2089 Ko
Prix
171,91 €

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