Téléchargez le livre : Join the Conversation

Join the Conversation

How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership de

Éditeur :

Wiley


Paru le : 2008-01-18

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Description
With the continued fragmentation of the media and proliferation of media options, the balance of power has shifted from the marketer to the individual. In Join the Conversation, Jaffe discusses the changing role of the consumer and how marketers must adapt by joining the rich, deep and meaningful conversation already in progress. This book reveals what marketers must do to become a welcome and invited part of the dialogue, and how to leverage and integrate the resulting partnership in ways that provide win-win situations for businesses, brands and lives.
Pages
320 pages
Collection
n.c
Parution
2008-01-18
Marque
Wiley
EAN papier
9780470137321
EAN PDF
9780470187869
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
320
Taille du fichier
4178 Ko
Prix
27,01 €

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