Téléchargez le livre : Strategic Marketing For Health Care Organizations

Strategic Marketing For Health Care Organizations

Building A Customer-Driven Health System de

, ,

Éditeur :

Jossey-Bass


Paru le : 2011-01-19

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Description
This much-needed text offers an authoritative introduction to strategic marketing in health care and presents a wealth of ideas for gaining the competitive edge in the health care arena. Step by step the authors show how real companies build and implement effective strategies. It includes marketing approaches through a wide range of perspectives: hospitals, physician practices, social marketing, international health, managed care, pharmaceuticals, and biotechnology. With Strategic Marketing for Health Care Organizations, students and future administrators will have a guide to the most successful strategies and techniques, presented ready to apply by the most knowledgeable authors.
Pages
576 pages
Collection
n.c
Parution
2011-01-19
Marque
Jossey-Bass
EAN papier
9780787984960
EAN PDF
9780470249093
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
576
Taille du fichier
4332 Ko
Prix
120,94 €
EAN EPUB
9781118047170
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
576
Taille du fichier
4506 Ko
Prix
120,94 €

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